Cayenne pepper (Capsicum frutescens) has been used as a food and by traditional herbalists for thousands of years. The hot and spicy taste of cayenne pepper is primarily due to a component known as capsaicin. Modern scientific studies have indicated that consumption of Cayenne may help to support cardiovascular and digestive functions. Our NOW natural and organic Supplements are an effective way to ensure you and your loved ones are getting essential vitamins, minerals and nutrients for daily optimal health. Since 1968, NOW has been making top quality products that are tested to the highest standards to empower people to lead healthier lives. Our promise - what is on the label, is precisely what is in the bottle.