Our probiotic is the most powerful probiotic on the market. With 4 trillion CFU per tablespoon and over 40 probiotic strains, each serving has at least 30 times more bacteria than the average probiotic supplement and at a fraction of the cost. This natural ecosystem of beneficial bacteria works together to help keep your gut flora robust and diverse.
The best before date on the lid of your bottle refers to when the product should be sold by a retailer to a customer. It is calculated nine (9) months from date of bottling. Once a bottle is opened, it is best to consume within 8 weeks for maximum potency.  After this period, it can still be consumed but the potency will slowly start to decline.
Just two important ones - antibiotics (which is why you need to take our probiotic kefir at least two hours before or after taking this med), and heat above 40C/104F (for example, adding it to coffee or tea would kill the beneficial bacteria).  Freezing on the other hand, is perfectly fine.  Many of our customers add our kefir to homemade popsicles for their kids (and ‘pupsicles’ for pets, as well).