New Roots Herbal
Wild Omega 3 EPA 660 mg DHA 330 mg
Molecularly distilled, pharmaceutical-grade, pure fish oil sourced only from anchovies and sardines. High-potency Wild Omega EPA 660 mg DHA 330 mg fish oil helps improve cognitive function, supports heart health, and reduces inflammation. Fish oil is probably the most important dietary source of omega-3 fatty acids, which are vital nutrients. Omega-3 fatty acids are one type of essential fatty acids, special fats that the body needs as much as it needs vitamins. Much of the research into the potential therapeutic benefits of omega-3 fatty acids began when studies of the Inuit people found that, although their diets contain an enormous amount of fat from fish, seals, and whales, they seldom suffer heart attacks or develop rheumatoid arthritis; this is presumably because those sources of fat are very high in omega-3 fatty acids. These fatty acids reduce inflammation, protect against the abnormal clotting associated with heart attacks. These omega-3 fatty acids differ structurally from omega-6 fatty acids. We do know that fish oil can lower serum triglycerides. Like cholesterol, triglycerides are a type of fat in the blood that tends to damage the arteries, leading to heart disease. Fish oil also appears to modestly raise the levels of HDL (“good”) cholesterol. A further benefit shown from the consumption of fish oil is in the production of eicosanoid compounds; these compounds regulate the communication between cells. The species of eicosanoid produced from omega-3 fatty acids, as opposed to omega-6 fatty acids, seem to better regulate immunological responses, such as the body tissues’ response to injury or disease. Omega-3s are part of the cell membrane composition; that’s why they are called “structural” fatty acids. The more you absorb these precious fatty acids, the healthier your cells will be, and the better the communication will be between them. Fish oil appears to be safe. The most common complaint is fishy burps. Fish oil should not be combined with powerful blood-thinning medications, such as coumadin (warfarin) or heparin, except on the advice of your health-care practitioner.
The founder of New Roots Herbal, Peter Wilkes, began working in the health-food industry back in 1973. In 1977, he opened his own health food store in Calgary, which, at that time, was the largest health food store in North America. Since then, his focus has changed from selling health products to developing his own through his New Roots Herbal brand. In fact, the very name symbolizes a rejuvenation of the body and mind. New Roots Herbal wants to help you transform your old, harmful habits into healthy new beginnings. When Peter originally started New Roots Herbal, he only had one product: a body rejuvenation program. However, as its popularity exploded, so did his company. Today, New Roots Herbal manufactures more than 300 different health products. They also created the Choose to Care program, which donates over $124,000 every year to various environmental foundations and charities.
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